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the science behind
Kroma Shampoo
FAQ
Why should I use Kroma shampoo?
It's a high-performance shampoo that gently cleanses hair while intensifying colour, smoothing, hydrating and protecting strands from UV and environmental damage for soft, shiny and vibrant hair
Can I use Kroma shampoo on Brazilian- or Keratin-treated hair?
Absolutely. It's salt-free, paraben-free, and phthalate-free. It's gentle on the hair and specifically formulated to maintain and extend the longevity of any smoothing or colour treatment while enhancing vibrancy
What are the main benefits of using Kroma shampoo?
It intensifies hair colour, smooths frizz, hydrates and restores moisture, protects strands from UV and environmental damage.
How do I know if Kroma shampoo is for me?
If one or more of these concerns apply, Kroma shampoo is for you:
• Colour-treated, highlighted, or chemically-treated hair
• Dull, dry, or frizz-prone strands
• Fading or lack of vibrancy
• Colour-treated, highlighted, or chemically-treated hair
• Dull, dry, or frizz-prone strands
• Fading or lack of vibrancy
Can I use Kroma shampoo for regular use?
Absolutely. It's your daily shampoo for colour-treated hair: Nourishing, smoothing and lightweight without stripping colour or weighing hair down.